Stephens College Rebrand


Stephens College needed a makeover.

Stephens worked with an outside agency to develop a new brand identity, and then me and a small team were tasked with implementing it across the school. The new brand revolves around the slogan “Dream Up” and was designed to show how great Stephens is at supporting young women, helping them develop and reach even bigger dreams than they already have.

Our team was made up of myself, a writer, and a videographer. We found students who had worked really hard to turn their dreams into goals, and we bragged about them shamelessly.

Custom Photography • Website • Internal communications • Merchandise • Billboards • Oversized outdoor banners • Bus wrap • Social & Digital Graphics


All of this was done in secret, leading up to a big surprise reveal party. We invited students, alum, and news outlets from the area to the reveal.

Rudi PetryComment