Citizen Jane Film Festival

Citizen Jane is a women’s film festival in Columbia, Missouri built in collaboration with the student body of Stephens College. I have been the designer for this festival for 6 years.

Every year the project scope includes creating the year’s visual identity based on a mission statement or narrative for the year. While creating the cornerstone art for the year, I create a rich world of visuals and messaging for other artists, festival builders, and students to utilize. I also execute as much collateral as possible within the time frame provided: print ads, online graphics, social materials, the festival program, visitor passes, etc.


My goal every year is to make something that is bold enough to get attention, simple enough to be picked up by any collaborator, and deep enough to be able to hold a powerful message.


Concept • Poster • Program • Passes • Print Ads • Video Bumpers • Digital Graphics • Social Ads • Merchandise • Functional Signage • Video Screens • Flyers • Ticket Design


Over the years I’ve worked to build a strong brand for Citizen Jane that provided artistic freedom and variety.

Because the festival is a volunteer-based entity, it was important that I didn’t “own it”. In order to serve the mission the design and elements related to it must be able to be distributed, chopped up, and rearranged by other collaborators– the designs have to be high quality but still accessible to the students helping build it. In a way I make my own job harder by making sure that whatever I build still looks good if someone who’s less experienced than I am starts working with it, but that's the inherent collaborative environment Citizen Jane is built on and I try to foster.


Rudi PetryComment