New Project: Branding a Tarot Reader

 

…I wanted to give Kathleen a silent, priceless moment with every single new potential client: a first glance at the deep attention and mysticism she gives during readings. 

My friend Kathleen is a great tarot reader– she takes her time, she listens to the silence. She speaks in poetry that allows visitors to find interpretations of their own within the cards.

Designing her business cards, I wanted to give Kathleen a silent, priceless moment with every single new potential client: a first glance at the deep attention and mysticism she gives during readings. Each card features a different suit from the Minor Arcana- the Pentacles, Swords, the Cups, and the Wands. Rather than handing over a business card, she can present four: a choice. She asks, for the first time of potentially many, "Which card calls out to you?"