God if this isn't refreshing.
There's this vibe in my design world that's been a real thorn in my side, and that's the glorification of what graphic designers do. Yeah, it's important for a business to get their shit together and have solid branding, and it really is true that a great campaign and money well spent can turn a business into an enviable success in their field. Plus, let's have a beer and rant about bad websites because that's a conversation that will never end.
We agree that stuff matters. What I'm tired of is designers talking up their work so hard, and it's mostly to prove that they deserve to get paid. Half of the time it's because small-time clients don't get why they should pay more than $50 bucks for something, which is bullshit and why this article is great to read. Other times, though, I find my peers lost in this haze of self-inflicted elitism, looking down on the non-designed masses, rolling their eyes while they explain how design really is changing the world. And worse? I'm often one of them.
Talking up the great importance of design gets such an air of sanctity that it becomes fetishized and pretentious. Simplicity is lost, and stress is added. What's supposed to be helping people communicate with other people in a pleasing way becomes a competition of Pinnables and peacockery. Hearing Aaron Draplin talk about the way he approaches the idea of design work, and then the doing of design work, scrapes off the froof & frosting of the design world and gives us a nice big bite of fleshy white cake. Hearty, genuine, and delicious.