\\Good Talker, Great Listener
\\BFA from Stephens College
\\Kentucky to Missouri to North Carolina
I believe graphic design is a tool used for telling stories. Here's how I do that:
I help businesses understand their mission and unique story by asking a lot of questions and helping them connect a web of thoughts into a single narrative. Then I use design to tell that story to the public.
I write advertising that grabs your customer's attention with a bold statement and delivers the information succinctly.
I believe effective marketing boils down to effective communication– my guiding rule is "Can they read it? Do they want to?"
My process includes a lot of questions– what’s the real goal? What are the weird details we can’t forget? Are we showing what the client wants to see, or what we think they need to see? Is there a difference?
My job is to bend new ideas into a shape that works. I believe ego prevents the best ideas bubbling to the top, and I love creating through conversation. I’m the first to re-examine, even if it means starting over.
I never want to deliver cliché work! Each project has the potential to be beautiful, funky, or sexy- even if it just shows up in tiny details. No matter the project, there's always room for a little something special.
what's with the beetles?
There is a Celtic saying, "Aithníonn ciaróg ciaróg eile," which translates to "One beetle recognizes another". This is the guiding force behind how I run my business. I search for good people who do good work, and who need to connect with the thousands of other people in the world who are looking for them. It's the fundamental purpose of every service I provide as a designer. Every person and every business has a community they belong to that stretches far beyond their location or network– when you meet someone like you, you just know. Like recognizes like, takes one to know one, and one beetle recognizes another.