\\Good Talker, Great Listener
\\BFA from Stephens College
\\Kentucky to Missouri to North Carolina
I believe graphic design is a tool used for telling stories. Here's how I do that:
I help businesses understand their mission and unique story by asking a lot of questions and helping them connect a web of thoughts into a single narrative. Then I use design to tell that story to the public.
I write advertising that grabs your customer's attention with a bold statement and delivers the information succinctly.
I believe effective marketing boils down to effective communication– my guiding rule is "Can they read it? Do they want to?"
My process includes a thorough introductory and discovery phase, where we talk through your current brand, the project goals, and your long-term goals. I believe digging for authenticity is what creates great work.
My job is to help you push your business forward. Sometimes that includes encouraging new ideas, pushing for bold choices, and getting you out of your comfort zone to make your design efficient & effective.
I never want to deliver cliché work! Each project has the potential to be beautiful, funky, or sexy- even if it just shows up in tiny details. No matter the project, there's always a little something special.
what's with the beetles?
There is a Celtic saying, "Aithníonn ciaróg ciaróg eile," which translates to "One beetle recognizes another". This is the guiding force behind how I run my business. I search for good people who do good work, and who need to connect with the thousands of other people in the world who are looking for them. It's the fundamental purpose of every service I provide as a designer. Every person and every business has a community they belong to that stretches far beyond their location or network– when you meet someone like you, you just know. Like recognizes like, takes one to know one, and one beetle recognizes another.